Meyers previously collaborated with Coldplay on their song “Higher Power,” which was released in May. He also directed the music videos for teen sensation Billie Eilish’s “Bad Guy” and Camila Cabello’s “Havana.” Missy Elliot’s “Get Your Freak On” and Ariana Grande’s “No Tears Left To Cry,” “God Is A Woman,” and “Positions” are among the more than 200 music videos he has directed. Meyers is working with BTS for the first time. On September 27, BTS and Coldplay released two additional versions of the song: an acoustic version and a Supernova 7 remix. Since its debut, the official music video for “My Universe” has received 35 million views. The song’s lyrics are written in both English and Korean.
The musicians form a “holoband” with the help of DJ Lafrique and her alien radio ship. The band members were cast as interplanetary artists who came together for a song despite a warning from “the silencers,” who had prohibited music across the galaxy.
On September 30, a music video for “My Universe” was released. On September 24, Coldplay and BTS released a collaboration single. With 0.74 percent of the voting, Kane Brown and H.E.R.’s “Blessed & Free” tied for third place with Farruko’s “La 167.” Burna Boy’s “Want It All,” featuring Polo G., finished in fourth with 0.37 percent of the vote. (The Korean-language rap sections performed by Suga and J-Hope were pre-recorded.) Coldplay notably traveled to Korea to record “My Universe” during the pandemic.“Love For Sale,” a duet by Lady Gaga and Tony Bennett, came in second with 21.93 percent of the vote. The seven members of BTS were featured as holograms on a backdrop as Chris Martin sang both English and Korean-language parts of the song. The bands were in two different countries-Coldplay in NYC, and BTS back home in Seoul-but came “together” on stage. Just last week, Coldplay and BTS performed as part of the Global Citizen Live event. While the visuals of “My Universe” may be intentionally futuristic, the ability to play together across vast swathes of space is not. It’s why seeing the bands find a way, despite their harsh reality, to share a joyful experience so damn inspiring. It’s a representation of the forced physical distance that has come to define much of the past few years. It doesn’t seem a coincidence that the fictional versions of BTS and Coldplay featured in this video are unable to be together in person. Personified by “The Silencers,” this antagonist can be broadly interpreted by the societal prejudices that can sometimes keep up apart, but also by a pandemic that has made the most basic rituals of togetherness more complicated. Here, the enemy is not difference, but a mysterious, totalitarian force that has banned all music. Together, they make something beautiful and special that brings them joy despite the seemingly dismal worlds that surrounds them both. In it, BTS and Coldplay (and, OK, alien supergroup Supernova 7) are excited to collaborate. The music video doubles down on the theme of people coming together despite distance and differences. “My Universe,” on the other hand, embraces the science fiction aesthetics of working class space operas like Space Sweepers or Guardians of the Galaxy, with some (and I mean this as a compliment) Zenon: Girl of the 21st Century thrown in for good measure. Also directed by Meyers-it has a speculative fiction premise in which Styles has a literally blinding smile, falls in love with a fish, and is able to power his sailboat using the winds of his jarred yells, but keeps its visuals down to Earth to tell its fairy tale-like story. A great example of the latter is Harry Styles’ “Adore You” video. High-concept, genre-driven music videos are par for the course in the visually immersive world of K-pop, but are less common in western music videos, which (save for some outliers, like Janelle Monae’s funky, political sci-fi adventures) have more “grounded,” realistic aesthetics, even when they skew fantastical. The “My Universe” music video/short film is directed by Dave Meyers, an American filmmaker best known for his commercials and music videos, which include MVs for artists Drake, Ed Sheeran, Pink, Normani, Ariana Grande, and many, many more. In spite of the ban, and with the help of a space DJ, the groups come together for a high-energy, galaxy-spanning performance of their new song. BTS and Coldplay went fully, gloriously sci-fi in the music video for their collaboration, “My Universe.” In the new music video, released at midnight on September 30th, the two bands exist in a futuristic reality where music is forbidden.
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